1. Users’ familiarity with your organization :
First of all, you need to know what kind of audience is visiting your website and how much do they already know about your business. The design needs to fit in with any pre-existing branding that users might be accustomed to or it should be easy for them to recognize that the website belongs to your organization. If it looks unrelated, then you should either change it or add an explanation so visitors can identify easily which business they have come across.
2. Your company’s style:
Style refers to corporate identities, such as logo and other brand elements such as color scheme and typography used throughout the website to denote its visual consistency. It also reflects your personality and adds more credibility to the brand by establishing trust.
3. Hierarchy of information:
The hierarchy of information is about making sure that users can identify content elements in order of their importance quickly at first glance, so they know where to go next if they are interested or what to avoid if not. You should design your website’s layout for this purpose by arranging important features such as calls-to-action (CTA) prominently while de-emphasizing less important elements like social media links. This makes navigation easier for users and increases conversion rates too!
4. Customizable design:
Allow users some options on how they can control the way your website looks by setting their own background colors and fonts. This is what you call customizable design that enhances user experience (UX) drastically. For example, if they are able to change the font size or contrast of your website; then it will give them better references on how to read texts best according to their comfort levels.
5. Compatibility across different media:
Your website needs to be compatible with all kinds of devices users might use. This means it should also work well on mobile screens because people now access the internet through smartphones more than desktops or laptops so much so that this number went up from 13% in 2013 to 29% in 2016*. With this much traffic expected on mobile devices next year, creating a responsive web design is necessary now more than ever. This allows users to access the same website no matter what device they are using and it looks like a normal website when seen on mobile screens too.
6. Broad appeal:
Your web design should be good enough for visitors of every age, ethnicity, gender or cultural background because different people have varying tastes depending on their unique preferences and you want to make sure that your business appeals to as many demographics as possible.
7. Keep updating:
It is important for your site to stay relevant and fresh by adding new products or services regularly so you can show off changes on your website more often than not without losing its consistency in appearance throughout this process. This
the traffic coming back again and again because first-time visitors will notice the changes and be attracted to return for more information.
8. Ease of use:
No matter how nice your design or pictures are, if users can’t easily find what they want, then you won’t sell anything and the website will become a red page pretty soon. There is no point in designing a great-looking website that people do not trust and does not help them accomplish their goals! Make sure your layout is easy enough for everyone to understand at first glance so they don’t need to waste time figuring out where things are located. This makes sure users will go through with every action like making purchases as well as you get more opportunities to increase sales volume as well as improve the conversion rate by some significant numbers.
Durability is about giving your website a long-term value over time, so it still looks pristine after one week, two weeks or a few months from now because you can’t afford to alter it all the time for sure! This means designing a website that is simple and easy enough to understand by those who visit it regularly as well as those who are looking at it for the first time. Make sure your design plan is sustainable during these changes in trends which happens every now and then along with adding new content too. This will help people trust it more as they do not have to use much energy figuring out how things work on your site unlike other alternatives available today because of its simplicity in design and navigation.
10. Load speed:
A website that loads slowly is not acceptable in today’s fast-paced environment, especially when users have to wait for ages before anything on it appears on their computer screens no matter how good the design looks! Your site should load properly in a short time so people can access it with ease when they see it without any problem plus this will help you earn more credibility points also because of its responsiveness in performance.
11. Easy to update:
Finally, your website needs to provide an easy and convenient way for users (and yourself) to input or edit existing content whenever necessary; which means designing a management system that allows everyone involved with the process including masters themselves, designers, and editors to easily add or update content on a regular basis. This also includes images, video, and audio clips too which should be readily available for anyone to use whenever necessary without having to involve any other person in the process.
12. Include links:
Including links from your website to others can bring you more traffic from other websites where people spend most of their time online these days. However, make sure you do this in moderation because many links can take away your visitors’ focus (and attention) as well as drive them away towards alternative options instead of clicking through all of them one after another like how it is done today on some popular websites.
13. SEO Friendly:
Your website needs to be accessible via search engines if you do not want to miss out on about half of the total traffic available online today because search engines continue taking over more and more of our daily activities too including surfing, clicking, buying as well as browsing anywhere. If you are handling your SEO on your own then you had better use keywords properly throughout the site wherever possible without trying to trick spiders into indexing it improperly either.
Finally, authenticity is all about giving people what they expect which means maintaining your brand image consistently across different channels so people can trust it at all times plus you will also need to be transparent in everything that appears on your website even if some of these contents have been sponsored by third parties or advertisers! This is why design planning needs to be done properly from the start which allows you to maintain a proper balance in all areas of your website.
In this way, you can design a winning website using these best practices without having to go back and rebuild it from scratch again in order to keep up with the latest trends and technologies available today.
Always remember that people will judge your business or company by its website so make sure you do a lot more than just design the perfect site!
If you are looking forward to having a great website design that takes care of all the above-mentioned points then consider your search ends here. Our web designing service will bring you everything that you have been looking for all this time.
Contact us today and get the ball rolling!