Search Engine Optimization | The Pillar Media

thepillarmedia | Search Engine Optimization

You know there is a saying that –

The best place to hide a dead body is page two of Google

It means that you could have a great website with filthy-rich content but if you are not doing your part in optimization, no one will ever know about it. Google follows people – whenever someone is looking for something on the internet, they use Google to help them find what they’re looking for. The search engine giant has a list of algorithms to sort out content and rank it according to the user’s interest. So, it is extremely important for you to be in that search area where your target audience is actively looking for you. The Pillar Media helps your website to be there with the highest context – so nobody can ever bury your website with the dead body.

We all know that SEO is a long-term process, but when done right it will help your website to get top ranks in the search engines for selected keywords. The better rankings you have, the more visible you are to your target audience. When your business is visible, you get more visitors that eventually help in increasing the sale.

At The Pillar Media, our digital marketing team helps companies to build a strong organic search strategy, which is the key to any successful online marketing campaign. We have a team of experienced search engine optimization (SEO) professionals who use the latest techniques and tools to help our clients achieve better rankings in Google, Yahoo!, and Bing.

Services that The Pillar Media offers in SEO are listed in the stepwise process below –

Our SEO Process: We all know that the whole process is time-consuming, but our team has well-established approaches updated over time.

Step 1 – Technical Optimization

We identify the websites’ existing issues, make them search engine friendly & catch relevant keywords in meta tags.

On-Page Optimization

It includes working on content, sitemaps & heading structure just like creating an outline for your web pages. Our team starts with ensuring better site architecture, dynamic load-time reduction through caching, and page speed optimization.

Off-Page Optimization

Ranking higher in SERPs is not only about optimizing on-page factors rather it also takes external signals into accounts such as website linkages, social media signals, and citations from other websites. We develop a unique off-page optimization strategy for your website that includes blog submissions, article submissions, press releases, Link Building, and Social Media Marketing.

Step 2 – SEO Audit:

Our comprehensive SEO audits are crucial to track website progress, identify any potential issues, and address them to maintain your website ranking. We regularly track competitors’ website ranking to ensure that we stay ahead of them when it comes to SERPs.

Step 3 – Keyword Research:

Identifying the right keywords is a key to success for any SEO campaign. We research profitable long-tail keywords and include them in your website content & meta tags for better ranking. We also track your website’s ranking for these keywords so that you can see the improvement over time. We start with competitor analysis to know the keywords they are targeting and then finalize the target list for your website.

Step 4 – SEO Strategy:

We develop a unique strategy for your website based on what we have learned from your business requirements and existing competition. We also align your website’s content with our SEO strategy.

Step 5 – On-Going Process:

We don’t limit our service to the one-time implementation, but we carry out regular on-site and off-site optimization techniques that help you maintain a healthy link profile and improved ranking. This way we ensure that search engines continue to view your website as relevant and authoritative.

Step 6 – Link Building:

A link is just like a vote for your site, the more links you have coming to your website the higher it ranks. We build quality backlinks for all our clients that help them rank higher & increase traffic.

Step 7 – SEO Content Writing:

We start with providing content guidelines to ensure that the content on your website is search engine friendly. Our team of expert SEO content writers then write engaging, keyword-rich articles for your website that help improve your website ranking and attract more visitors.

Step 8 – Content Optimization:

Post-Panda era, content is becoming the king. We will create high-quality relevant web pages with attention-grabbing headings, images & videos to get more visitors on each page and better visitor engagement through backlinks.

Step 9 – Organic Marketing:

We will provide white hat SEO services that comply with the latest Google algorithm updates. Our team of experienced online marketing specialists uses only ethical methods to market your website and improve your ranking in SERPs.

Step 10 – SMO (Social Media Optimization):

Engaging your audience over social media platforms such as Facebook, Twitter, Instagram, etc. not only helps get more exposure for your website but also provides a social signal to Google that helps in ranking your website higher. We help you create a social media strategy and execute it over the right social media channels for better website ranking.

Step 11 – Measurement & Reporting:

We track your website ranking on a regular basis and provide detailed monthly reports that show the progress made over time. This helps you keep a tab on your website’s SEO health and take corrective actions wherever needed.

Following this process, we are confident in our ability to improve your website ranking and visibility using our comprehensive SEO services. Our team has the experience and expertise to get your website on the first page of Google and other major search engines.

Contact us today for a free consultation to discuss your specific needs and how we can help you achieve your online marketing goals.