Digital Marketing

What are the Types of Digital Marketing for your business?

There are many types of digital marketing activities performed according to your business requirements. You can find some of the most common types of Digital Marketing activities as follows:

  1. Search Engine Optimization (SEO)
  2. Content Marketing
  3. Social Media Marketing
  4. Pay Per Click (PPC)
  5. Affiliate Marketing
  6. Native Advertising
  7. Marketing Automation
  8. Email Marketing
  9. Online PR
  10. Inbound Marketing
  11. Sponsored Content

Each business has different requirements and as a Digital Marketing expert we can help you out with the best Digital Marketing Tools & strategies that fit best for your business.

So, what are you waiting for? Let’s get started with it now!

Digital Marketing

The Role of Digital Marketing in Your Business

There might be a huge number of people associated with your business, but if no one plays the role of Digital Marketing then all your effort will go in vain. Traditional marketing might have given you a good reach, but today Digital marketing has taken over and you need to be a part of this change if you want to stay ahead in the race.

It has been paving the way for successful businesses since the start, and this trend will only continue as people become more reliant on using technology in their everyday lives. So, let’s understand the role of digital marketing.

Role of digital marketing for effective business growth:

What are the common goals of any business? It is to achieve effective business growth & sustainable brand value, right? Digital marketing does the same in a strategic process that uses digital technologies such as websites, email, search engines, and social media platforms to achieve this common goal.

To understand the role of digital marketing, you need to understand the process of creating, managing, and executing a well-defined Marketing Plan that uses digital technologies to reach and engage customers. Digital marketing plans usually have the following objectives:

  • Attract new customers
  • Retain current customers
  • Increase customer loyalty
  • Increase sales
  • Increase business reach
  • Increase brand awareness
  • Generate leads

Digital media and tools are used to achieve these objectives by creating relevant, personalized content that appeals to the target audience. It is an ongoing process that should be planned, monitored, and adjusted as needed in order to be successful.

So, if you’re not using Digital Marketing in your business, you need to start today! It’s a powerful tool that can help you reach more customers and achieve your business goals. You need to have someone who understands the Digital Marketing process and can help you drive your business to success.

The Pillar Media is a Full – Service digital marketing agency that can help you with all your Digital Marketing needs. From website design and development to SEO, social media marketing, and email marketing, we have the experience and expertise to help you reach your target audience and achieve your business goals.

Contact us today & we will get started with your marketing plan & strategy!

Digital Marketing

Why Digital Marketing Important to Your Business?

Have you ever wondered how your competitors started earning so quickly & how they’ve made their success happen so fast? If you’re having these thoughts, then most likely you are missing out on digital marketing, and if you are missing on implementing digital marketing strategies to your business then there are higher chances of your competitors overtaking you.

So, how to get started with Digital Marketing?

Digital marketing is an umbrella term for all the activities that you can do online to market your business. To get started with it you need to understand the different channels that fit your business. Digital marketing comprises channels such as:

  • Search Engine Optimization
  • Google Ads
  • Social Media Marketing
  • Social Media Ads
  • Content Marketing
  • Email Marketing

Each of these channels has its own strengths and weaknesses, which you should research to find what will work best for your business. Once you understand the digital marketing landscape, it’s important that you allocate a budget for it and create a timeline for your Digital Marketing plan.

Like any other marketing activity, Digital Marketing takes time to show results. You must remember that no one in the world can guarantee a timeline for Digital Marketing success, but with the right strategies in place and consistent effort, you can surely see growth for your business.

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However, here are 5 reasons why digital marketing is important for your business:

  1. Higher conversion rates: Digital media attracts a more engaged, precise, and interested audience which results in higher conversion rates when compared to traditional advertising platforms such as newspapers & radio. A study by Marketing Sherpa shows that for every $ spent on digital media, businesses get an average return of $44.
  2. Data-driven advertising: Digital marketing offers better targeting capabilities than any other platform because companies can track visitors across different devices so you know exactly where your traffic comes from. Digital marketing is more measurable as it gives you detailed reports about your customers.
  3. Enhanced brand engagement: Digital Marketing helps in building a strong relationship with the consumers and therefore offers enhanced brand engagement for businesses. It also allows companies to interact directly with their potential & existing clients through social media platforms, which may result in higher conversions rates by word-of-mouth publicity generated on these websites.
  4. Improved customer service: Digital Media can be used effectively for improving customer service because of faster turnaround time and reduced responses via email or phone calls. Also, Digital advertising costs less than traditional channels so budget constraints don’t become an issue while trying new strategies.
  5. Increased reach: Digital marketing helps businesses to extend their reach to new markets at a fraction of the cost of traditional marketing. Additionally, with search engine optimization (SEO), your website can rank higher in search engines for relevant keywords, which will result in more visitors coming to your site.

Digital success stories are everywhere. The most successful brands such as Apple, Nike, Coca Cola have embraced digital media completely and reaped the benefits. Digital media is no longer an optional extra for businesses, it has become a necessity to stay ahead of your competition and reach out to more customers.

So what are you waiting for? Get started with Digital Marketing today! And if you’re still not sure where to start, feel free to contact us. We are one of the leading Digital Marketing Agencies having successfully complete 1000s of digital marketing campaigns for different clients from various industries.

So don’t scroll any further and give us a call today!


    Digital Marketing

    What is Digital Marketing & How it Works for Your Business?

    You must be in the business for ages or might have started yesterday or have plans to get into it. No matter what the case is, you will need to understand that digital marketing today has become a necessity for every business. In this blog post, you will find everything you need to know about Digital Marketing & how it impacts your business. So let’s get started.

    What is Digital Marketing?

    Digital marketing is the term used for all marketing activities that are carried out online. This includes channels like website, search engine optimization, social media marketing, email marketing, and paid advertising. Today, digital marketing is the most effective way of reaching out to your target audience. Businesses that have already planned and executed their digital marketing campaigns saw more growth in sales than those that didn’t use them at all or used traditional offline advertising.

    So, How Digital Marketing Works?

    Digital marketing works in a way that attracts, engages & converts potential customers into buyers. The whole process starts with attracting the right kind of audience to your website or landing page. Once they are there, you need to engage them by providing relevant and useful content that is helpful in solving their problem. Finally, you need to convert them into paying customers by offering them a product or service that solves their problem.

    How does Digital Marketing work for Businesses?

    Digital marketing works differently for different businesses. For example, a business that sells physical products will need to focus on online channels like websites, search engine optimization, and paid to advertise. On the other hand, a business that provides services will need to focus on online channels like social media marketing and email marketing.

    So, if you are still not using Digital Marketing for your business, it’s time to get started. It is one of the most strategic ways of reaching out to your target audience and generating more sales.

    So why wait? Start your digital campaign today & see more growth in sales of your products or services! This was all about Digital Marketing for businesses. If you need help with setting up a digital marketing campaign or want someone to manage it for you, contact us today and we will be happy to help.

    The Pillar Media is a full-service digital marketing agency that helps businesses of all sizes reach their target audience and generate more sales through online channels like website, search engine optimization, social media marketing, email marketing, and paid advertising.

    Contact us today & let’s get started with your digital marketing strategy.

    Website Design & Development

    Hire the Best Web Designers and Web Developers for Your Website

    [You’ve been thinking about getting a new website for your business, but you don’t know who to hire. You find yourself scrolling through countless web design companies on Google and it all seems like they offer the same thing. So, how do you know which company is best for your website development project?

    Website development is not a layman’s job. You need an experienced company with skilled developers and designers who know how to properly execute your vision. And that’s where we come in.

    The Pillar Media is an award-winning web design and development agency that offers custom solutions for businesses of all sizes. Our team is made up of some of the most talented web designers and web developers in the industry, so you can be sure that your website will be in good hands. We’ll work with you to create a website that outlines and presents your brand in a way customers will love and understand, while also keeping the technicalities in mind that will convert site visitors into paying customers.

    We offer a variety of services, including:

    • Web design and branding
    • Ecommerce and shopping cart solutions
    • Content management system (CMS) integrations & development
    • Custom web application development & integration

    Our custom website designs are built with your audience in mind. They’re designed to convert site visitors into customers by outlining the value you bring directly on the page through effective content marketing strategies. We take our time getting to know your business so we can provide what best fits your needs when it comes to creating an exceptional user experience for every visitor. Our goal is not only to create beautiful sites that look great across all devices but also to increase traffic and lead generation while providing relevant insights into how each customer interacts with your website to help you make better business decisions.

    We work with businesses of all sizes, including:

    • Start-ups and small businesses
    • Medium-sized companies
    • Large enterprises

    We’re here to offer the best web design & development services for your project regardless of size. Whether it be a new website or an overhaul of the existing layout, we have the top talent that will take care of everything from start to finish so you can focus on what matters most – growing your company’s bottom line! So if you’re looking for quality website design & development services, then get in touch today. Our team is standing by to answer any questions and provide more information about our process.

    Don’t waste time scrolling through Google anymore; contact us today for a free website development consultation.

    Website Design & Development

    Web Development Trends That Increase Your Business’s Revenue

    You may not be aware of it, but the web development world is constantly changing. The new trends in various industries are always popping up, and businesses need to be on the lookout for them. Following the new trends for your business website, you would likely be able to increase your customer experience, grow your revenue, and attract even more customers.

    Here are web development trends of 2022 that will increase your business’ revenue:

    Voice Search Technology:

    In 2020, it was expected that more than 50% of searches will be voice-based. This is because of the increase in smartphone users and the popularity of devices like Amazon Echo and Google Home. This trend will continue to grow in 2022, so you’ll want to make sure your website is optimized for voice search.

    Some ways to do this are by using long-tail keywords, answering questions directly on your page, and making it easy for customers to find what they’re looking for.

    For example, if you’re a pizzeria, you may want to make it easy for customers to order by voice. You could add a “voice search” button on your website that links directly to your ordering page.

    Single Page Application:

    SPA is like a traditional website, but it uses Javascript and other coding languages to dynamically load content onto the same page. This allows users to navigate around without having to refresh every time they click on something new. It also has SEO benefits.

    For example – You may find the website for a local restaurant and click on the menu. Instead of having to load a new page, all of the information is already there waiting for you rather than constantly needing to refresh. This creates an easier user experience that can increase your revenue.

    Serverless Web Architecture (SWA):

    It uses cloud services to run tasks or processes, which will make your website faster and more efficient. This technology gives you access to platforms like AWS Lambda that can handle everything from content delivery networks (CDN), databases, security vulnerabilities, and more.

    You don’t need to worry about setting up or managing any servers. All of that is taken care of by the cloud service provider.

    For example, if you’re a small business with limited resources, using SWA would be a great option for you. It would allow you to focus on your core business and leave the website development to the experts.

    AI-powered chatbot:

    One of the most popular web development trends in 2021 was the AI-powered chatbot. Chatbots are used to automate conversations with customers and can be used for many different purposes such as customer service, marketing, or even sales. Some businesses are even using bots to replace apps for their customers.

    For example, Zomato uses a chatbot for their mobile app so that users can order food without having to download an entirely new application.

    This trend is expected to become even more popular in 2022, so businesses need to have AI-powered bots working on the backend of their website or apps. This will help them keep up with competitors and increase revenue.

    Progressive Web Apps:

    Progressive web apps (PWA) combine the features from mobile applications and websites into one secure platform that can be used on any device, such as smartphones, tablets, laptops, or desktop computers. They are designed to work offline, have a high loading speed, and can be used on browsers that don’t have the latest updates.

    For example – Airbnb created a progressive web app in 2016 for their customers who wanted an easy way to book rooms without having to download a new application.

    Dark Mode:

    Not all web development trends have to be about creating new technology. The dark mode is just one of the most popular web design styles since 2019, but it’s expected to become even more popular in 2022. Many businesses are using dark mode because it allows them to create a sleek and modern website that stands out from competitors with lighter color schemes. They also save time and money because the dark mode website is easier to design, load faster, and uses less bandwidth. This trend can be used for businesses of all sizes since it doesn’t rely on any new web development technologies besides updating their designs.

    For example, Tinder’s dark mode is one of the most popular features on their website because it’s easy to use, looks sleek and modern, and doesn’t strain your eyes as a white background would.

    Customizable Website:

    One of the most important web development trends in 2019 was customizable websites that allow users to personalize their experience. Customers want more control over the look, feel, and content of their website so that it looks exactly how they envisioned it instead of being forced into a template with default options.

    For example – The Wall Street Journal’s customizable web design allows readers to choose which articles are relevant to them based on categories like business, technology, politics, and more. This gives readers a more personalized experience that they can’t find on other websites.

    Artificial Intelligence (AI):

    AI has been around for a while but is becoming more popular now as businesses start to adopt it. It’s used to automate processes or tasks that would otherwise be done manually.

    For example, if you have an online store, you can use AI services such as Shopify’s Einstein or BigCommerce’s Connect, which will help you to optimize your marketing strategy and automate repetitive tasks.

    Responsive Design:

    In 2020, it is expected that more than 80% of web traffic comes from mobile devices. This means if a website isn’t optimized for responsive design or adaptive layouts, then the business risks losing out on potential customers.

    For example, Twitter’s responsive web design ensures that its website looks the same on every device, no matter what size or operating system it runs.

    Becoming responsive is no longer an option, it’s a must. 2022 will see even more businesses adopt this trend, so make sure you’re ahead of the curve.

    Augmented Reality (AR):

    AR has already been making waves in the web development world and is expected to become even more popular in 2022. It allows users to interact with digital content that is overlayed to the real world.

    Some examples of this are being able to view how a piece of furniture would look in your home before you buy it or seeing what a new hairstyle would look like on you.

    For example, Lenskart’s AR feature allows users to try on glasses and sunglasses before they buy them. This gives customers a better idea of what the product looks like and whether or not it’s the right fit for them.

    This technology can be used for businesses in many different ways, so make sure you explore all of its capabilities.

    Virtual Reality (VR):

    This trend is expected to grow as the technology becomes more accessible and affordable for businesses. VR allows users to interact with a digitally created world, which creates an immersive user experience that you can’t get from traditional web development trends such as responsive or adaptive layouts.

    So there you have it, these are just some of the web development trends that businesses can adopt to increase revenue in 2022. Make sure you explore all of these technologies and find the ones that will work best for you.

    Keep an eye on these trends and be prepared to implement them into your website when necessary. Doing so will help keep you stay ahead of the curve and your business will be successful!

    If you are finding someone who can help you with web development for your business, then you are on the right page. We are a fully equipped digital marketing agency that is highly known for providing excellent web development services. We can help your business in a number of ways, so please do not hesitate to get in touch with us!

    Whether it be responsive, adaptive layouts, or even AR/VR technology – we have the right team to make your business successful!

    Contact us now for more information about our services and how we can work together. We look forward to hearing from you!

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    Website Design & Development

    Why Your Small Business Needs a Website?

    Running a business is no easy task, striding up in today’s competition takes next to negligible time to get out of the race. To comprehend with the critical urgency, if you don’t have a functional website for your small business then there are higher chances that your business might as well be non-existent.

    ‘ If your business doesn’t have a functional website then this blog might hurt you a little ’ 

    There’s a huge customer base who is looking for your product or services online – and by not having a website you are missing on millions of clicks that are looking for your business offerings. In only case you aren’t missing anything is when you are satisfied with your small business and never dreamt to make it big and in another case, there’s no point in running a business when your products or services won’t be found on Google or Bing!

    Why you must fear if you don’t have a website

    • Professionalism: People will not do business with your company just because they can’t find you on trusted search engines such as Google & Bing. So, if they don’t find you on Google, they will not have any clue about your presence or your business offerings. Today, people judge businesses from their websites – If you don’t have a website, people will assume that you’re not professional enough to deal with.
    • Urgency: People would like to have their needs satisfied in just a few clicks. If you don’t have a website, how would they find you & contact you? People would go to search engines and type in keywords related to what they’re looking for and if your company doesn’t pop up then sorry! You just lost out on a customer.
    • Reliability: Websites are modern-day business brochures, having specific landing pages that explains everything about your business, products or services seems very reliable to customers. Without clear communication on the website, people may question your legitimacy as a business, and you may lose an opportunity to make a great first impression on your business.
    • Dedication: You might be highly dedicated to your business, but it can’t go beyond your website’s dedication. Your website works 24/7/365 days and never misses out on your leads (until you invest in it). It’s like you have hired some Jarvis to do your task and help your business reach more people.

    We can’t stop explaining to you the reason why you should have your own website but it’s time for you to fly on your own.

    Today Website is the oldest technology that has come to existence since google has arrived (23 years old)- but now also there has been an explosive increase in demand and services around it. So, if you are still not sure, please get in touch with us and we will be more than happy to have a FREE consultation with you.

    Adding more to your fear – you don’t just have to after developing your own website, the whole marketing game has a lot to play. Website is just a platform – invest in digital marketing see the magic & feel the difference between online & offline business.

    Do you want to have a website for your small business? Don’t wait & contact us now!

    Website Design & Development

    Different Types of Websites that Fit Your Business

    There is no one size fit approach in the website design & development process. Whether you’re coming up with a new business, solidifying your formal business, or scaling up your existing business, you will need a website.

    What type of website should your business have?

    Specific business needs would determine the different types of websites that can be created. Your website is your window to the online world, and it should represent your business in the best way possible.

    There are many different types of websites, each created with different objectives. Different types of websites serve their own purpose, which is why they are all great at doing what they do best. Here are some popular website types that you can choose from:

    1. e-Commerce Site/Online Store: If your business is selling products online, then an eCommerce site is the best choice for you. An eCommerce website can include a storefront, payment integration, shipping options, and product descriptions. Some popular eCommerce platforms are Shopify, Bigcommerce, Woo-commerce, Open Cart.
    2. Portfolio Website: If you sell innovative services, then a portfolio website is best to showcase your works, designs, images, videos of your service. It helps you establish credibility within your industry. A portfolio website needs regular updates to show your consistency and reliability. Different types of portfolio websites include photography sites, design sites, service sites, etc.
    3. Personal/Blog Website: If you are a celebrity, an entrepreneur, or have some expertise in any field and want to share it with others, then blogging is the best way to do so. It’s very easy to get started with personal blog sites and it can be a very engaging way to connect with your customers. The most popular blogging platforms are WordPress, Tumblr, Blogger, etc.
    4. Landing Page or Lead Generation Website: A lead generation website acts as a ‘middle man’ between your business and prospective customers. It has one objective which is to capture visitor information to identify potential customers and drive them towards a conversion. Lead generation websites are commonly used by businesses that sell products via phone, email, or physical contact.
    5. Non-Profit or Cause Website: If your organization is driven by a mission, vision, and values, then a non-profit website is best for you. Different types of non-profits and cause websites include: “Empowerment” website; “Advocacy & Awareness” website; “Community Engagement” website.
    6. Event Website: An event website can be used to promote an upcoming event. Different types of events that have websites include conferences, seminars, workshops, fundraisers. Event websites are created with specific event information, speaker profiles, sponsorship opportunities, registration options, etc.
    7. Business/Corporate Website: If your organization is serious about doing business online, then you need a website for your business. Different types of business websites include the “Corporate” website; “B2B/B2C” website; “E-commerce” website; “Professional Services” website, etc. This type of website will showcase you as a professional organization, especially if you are targeting the global market. Different countries have different expectations for online businesses, so it’s important to understand your target audience.
    8. News Website: Different types of news websites include online newspapers, community news sites, blogs, magazines, etc. If your website covers breaking news, updates, or special reports it should be considered as a news website. Different types of news websites focus on different audiences. For example, if you want to connect with a mainstream audience, then a news website should have broad content. If your targeted audience is more specific, then you should have more niche content. Different types of news websites include local, regional, national, international news.
    9. SaaS Websites: If you are selling Sofware as a Service (SaaS), then you need a website that will help you connect with customers online. You need to show the features of your software, why they should be paying for it, what value you provide, and how to buy it. Different types of SaaS-based websites is Subscription management, Help-desk software, e-commerce software, etc.
    10. Community or Forum Website: Different types of community or forum websites include online forums, newsgroups, social networks, etc. Different types of community websites serve different purposes and have different features. For example, Social networking sites help you connect and communicate with your friends and family. Different things you can do on social networking sites include posting pictures, sharing updates & stories, following people, etc.
    11. Agency Website: If you are an agency having various services to offer, then you need an agency website. Different types of agency websites include non-profit agency websites; creative agency websites; event planning agency websites, digital marketing, etc. Every agency would have different requirements for the content, features, services, portfolio showcasing, blog updates, etc.
    12. Engineering Website: If you are into the engineering business then you need an engineering website. Your business might be selling services and products both, but an engineering website is meant for your prospects and customers. Different types of engineering websites include Aerospace; Automotive; Chemical; oil and gas; semiconductor; chemical; clean energy, etc.

    Choosing the right type of website for your business:

    Now that we have explained to you various types of websites, it’s would certainly not difficult to understand the blend of the right type of website for your business. A right choice of a type of website for your business will help you connect with the right people, generate leads, and convert them into customers.

    The main goal is to have a strong brand presence at first place which has been integrated with a website that represents every aspect of your organization so that if somebody wants to know more about you they can easily access it through a single click without spending hours looking up each service/product you offer.

    This is what makes your business more professional and credible which will further help in engaging your customers for a long-term commitment.

    If you are still confused about what type of website suits best to your business? then don’t worry, we are here to make things right for you. We can assist you to map out a strategy that will work best for your business and convert your planned goals into reality. All you need is to share your requirements with us, sit back and watch as we make things happen for you. Contact us right away and get started now.