You may not be aware of it, but the web development world is constantly changing. The new trends in various industries are always popping up, and businesses need to be on the lookout for them. Following the new trends for your business website, you would likely be able to increase your customer experience, grow your revenue, and attract even more customers.
Here are web development trends of 2022 that will increase your business’ revenue:
Voice Search Technology:
In 2020, it was expected that more than 50% of searches will be voice-based. This is because of the increase in smartphone users and the popularity of devices like Amazon Echo and Google Home. This trend will continue to grow in 2022, so you’ll want to make sure your website is optimized for voice search.
Some ways to do this are by using long-tail keywords, answering questions directly on your page, and making it easy for customers to find what they’re looking for.
For example, if you’re a pizzeria, you may want to make it easy for customers to order by voice. You could add a “voice search” button on your website that links directly to your ordering page.
Single Page Application:
For example – You may find the website for a local restaurant and click on the menu. Instead of having to load a new page, all of the information is already there waiting for you rather than constantly needing to refresh. This creates an easier user experience that can increase your revenue.
Serverless Web Architecture (SWA):
It uses cloud services to run tasks or processes, which will make your website faster and more efficient. This technology gives you access to platforms like AWS Lambda that can handle everything from content delivery networks (CDN), databases, security vulnerabilities, and more.
You don’t need to worry about setting up or managing any servers. All of that is taken care of by the cloud service provider.
For example, if you’re a small business with limited resources, using SWA would be a great option for you. It would allow you to focus on your core business and leave the website development to the experts.
One of the most popular web development trends in 2021 was the AI-powered chatbot. Chatbots are used to automate conversations with customers and can be used for many different purposes such as customer service, marketing, or even sales. Some businesses are even using bots to replace apps for their customers.
For example, Zomato uses a chatbot for their mobile app so that users can order food without having to download an entirely new application.
This trend is expected to become even more popular in 2022, so businesses need to have AI-powered bots working on the backend of their website or apps. This will help them keep up with competitors and increase revenue.
Progressive Web Apps:
Progressive web apps (PWA) combine the features from mobile applications and websites into one secure platform that can be used on any device, such as smartphones, tablets, laptops, or desktop computers. They are designed to work offline, have a high loading speed, and can be used on browsers that don’t have the latest updates.
For example – Airbnb created a progressive web app in 2016 for their customers who wanted an easy way to book rooms without having to download a new application.
Not all web development trends have to be about creating new technology. The dark mode is just one of the most popular web design styles since 2019, but it’s expected to become even more popular in 2022. Many businesses are using dark mode because it allows them to create a sleek and modern website that stands out from competitors with lighter color schemes. They also save time and money because the dark mode website is easier to design, load faster, and uses less bandwidth. This trend can be used for businesses of all sizes since it doesn’t rely on any new web development technologies besides updating their designs.
For example, Tinder’s dark mode is one of the most popular features on their website because it’s easy to use, looks sleek and modern, and doesn’t strain your eyes as a white background would.
One of the most important web development trends in 2019 was customizable websites that allow users to personalize their experience. Customers want more control over the look, feel, and content of their website so that it looks exactly how they envisioned it instead of being forced into a template with default options.
For example – The Wall Street Journal’s customizable web design allows readers to choose which articles are relevant to them based on categories like business, technology, politics, and more. This gives readers a more personalized experience that they can’t find on other websites.
Artificial Intelligence (AI):
AI has been around for a while but is becoming more popular now as businesses start to adopt it. It’s used to automate processes or tasks that would otherwise be done manually.
For example, if you have an online store, you can use AI services such as Shopify’s Einstein or BigCommerce’s Connect, which will help you to optimize your marketing strategy and automate repetitive tasks.
In 2020, it is expected that more than 80% of web traffic comes from mobile devices. This means if a website isn’t optimized for responsive design or adaptive layouts, then the business risks losing out on potential customers.
For example, Twitter’s responsive web design ensures that its website looks the same on every device, no matter what size or operating system it runs.
Becoming responsive is no longer an option, it’s a must. 2022 will see even more businesses adopt this trend, so make sure you’re ahead of the curve.
Augmented Reality (AR):
AR has already been making waves in the web development world and is expected to become even more popular in 2022. It allows users to interact with digital content that is overlayed to the real world.
Some examples of this are being able to view how a piece of furniture would look in your home before you buy it or seeing what a new hairstyle would look like on you.
For example, Lenskart’s AR feature allows users to try on glasses and sunglasses before they buy them. This gives customers a better idea of what the product looks like and whether or not it’s the right fit for them.
This technology can be used for businesses in many different ways, so make sure you explore all of its capabilities.
Virtual Reality (VR):
This trend is expected to grow as the technology becomes more accessible and affordable for businesses. VR allows users to interact with a digitally created world, which creates an immersive user experience that you can’t get from traditional web development trends such as responsive or adaptive layouts.
So there you have it, these are just some of the web development trends that businesses can adopt to increase revenue in 2022. Make sure you explore all of these technologies and find the ones that will work best for you.
Keep an eye on these trends and be prepared to implement them into your website when necessary. Doing so will help keep you stay ahead of the curve and your business will be successful!
If you are finding someone who can help you with web development for your business, then you are on the right page. We are a fully equipped digital marketing agency that is highly known for providing excellent web development services. We can help your business in a number of ways, so please do not hesitate to get in touch with us!
Whether it be responsive, adaptive layouts, or even AR/VR technology – we have the right team to make your business successful!
Contact us now for more information about our services and how we can work together. We look forward to hearing from you!